When you\u2019re preparing to make a website, the first thing you\u2019ll hear people say is: make sure you get the UX right! For every website designer, the UX is (seemingly) one of the most important things to consider when jumping into web design.<\/p>\n\n\n\n
Referring to \u2018user experience\u2019, this aspect of design focuses on creating a smooth, intuitive, and satisfying experience for visitors.<\/p>\n\n\n\n
A well-designed UX ensures that users can easily navigate a site, finding the information they need with ease and completing desired actions without a hint of confusion. But just how important is it really? Is it as important, for instance, as the visual design, content quality, or technical performance?<\/p>\n\n\n\n
The short answer is yes. It is just as important. And yes, UX really can make or break your website. But while we could end the article there, it\u2019s also <\/em>important to let you know why this is the case and what exactly good UX looks like. <\/p>\n\n\n\n A B2C Example<\/strong><\/p>\n\n\n\n To explain why UX is important, we\u2019ll look at two clear examples, starting with a B2C website. The example we\u2019re going to use here is in the iGaming space \u2013 a purely online industry that is known for its smooth, user-friendly experiences, as well as their choices to outsource Ui\/UX development services<\/a>.<\/p>\n\n\n\n With thousands of different games available, online gaming platforms often prioritise UX first and foremost, allowing users to find the specific game they\u2019re looking for in a matter of seconds.<\/p>\n\n\n\n Let\u2019s say a user is looking to play Gates of Olympus<\/a>. All they would have to do is make one click on the website, type in \u2018ga\u2019, and Gates of Olympus<\/em> would be the first option available, among other games like Gates of Valhalla<\/em>, Gates of Troy<\/em>, and Gates of Etherea<\/em>.<\/p>\n\n\n\n How did the UI know Gates of Olympus<\/em> was the desired option? Data. These websites recognise the popularity of certain games and adjust search results accordingly, ensuring users can find what they\u2019re looking for in a matter of seconds, immediately gaining information on how to play, the special bonus features, the RTP, and so on, with the option to \u2018Play\u2019 swiftly put in front of them.<\/p>\n\n\n\n A B2B Example<\/strong><\/p>\n\n\n\n These iGaming platforms have recognised that their consumers want speed and convenience more than anything else, and the UX accommodates that. On the other side of the coin, B2B companies often prioritise transparency and communication<\/a>.<\/p>\n\n\n\n Let\u2019s say a company is looking to get in touch with a software provider. They would click on a website and \u2013 if the UX is right \u2013 they will immediately get clear, concise information about what the providers do and how they can help them.<\/p>\n\n\n\n Following on from this, there is often an immediate option to \u2018Contact\u2019 the company itself \u2013 a contact option that doesn\u2019t lead you to more content or a chatbot, but an option that puts you in touch with a real human being who can talk through the business and immediately form a relationship.<\/p>\n\n\n\n This might seem like a small thing, but a lot of the time, company owners want to have a quick face-to-face with new clients or providers. A good B2B UX, then, is all about giving the information upfront, along with the option to communicate transparently.<\/p>\n\n\n\n