Artificial Intelligence (AI) is already involved in various parts of the iGaming industry. This isn’t shocking as this is one sector well-known for its constant development and advancement of its technology. This is significantly more so now that online casinos are a thing and exist in a highly competitive market.
So far, the overall contribution of AI in online casinos is primarily positive. It has helped enhance fraud detection, data analysis, customer support, marketing optimisation and game development. The focus of this article is on its involvement in game development.
Will AI be replacing online casino developers like NetEnt, Evolution and Microgaming? Currently, AI still lacks experience, creativity and intuition. These are human elements that are needed in game development. I have discussed and explained the answer to this question further below.
AI vs Human Game Developers
From my research, yes, AI does contribute to online casino game development. However, it isn’t so great to the point of concluding that it’ll take over and replace gaming software companies. Developing games is complex and requires a human touch to help bring out the thrill in casino game fans.
The game creation process requires attention, even to the most minor details. To grab one’s attention, there needs to be connectivity, and players need to relate to the game content to some degree. This requires excellent creativity, inspiration and awareness of human feelings.
Of course, I can’t deny that certain parts of game technology have been massively and positively changed thanks to AI. One of these areas is bug detection, something online gambling has struggled with for a while.
The new technology can easily and quickly detect bugs and save online casinos from losing large sums of funds. It also contributes to game content creation to enhance the gaming experience using machine learning.
How AI is Helping Develop New Online Casino Games
I like that online casinos went from attracting new players using promotions like casino reload bonuses to adding more payment options. While maintaining these elements, they also add new and develop the quality of games.
Of course, this is done through technology, hence the constant jump to new technologies and using them to polish their services further to address customer needs.
My research led to these critical aspects in which AI contributes to developing online casino games:
- Game Personalisation: Besides using player data to keep players in an online casino longer by recommending games based on what they like, this information also helps when developing new games. It gives game developers data that helps them understand what players are looking for in casino titles.
- Analytical Tools: These have become more reliable in creating unreliable game outcomes. Their complexity adds more thrill and increases the level of engagement.
- Adaptive Gameplay: AI algorithms help read player preferences and styles. It uses this information to advance the levels, speed and other game features according to player preferences.
- Sophisticated Gaming Experience: AI allows online casino players to play more realistic and engaging games. Besides ensuring quick responses in live games, an introduction to VR and AR gambling spaces is in the making.
- Creation of Jaw-Dropping Slots: AI is currently used in various aspects of developing new slot games. These include game design, graphics, background music, sound effects, game balancing and generating the basics of storytelling.
AI Drawbacks in Game Development
In conducting this research, I found that most of the drawbacks of AI in game development are what I’ve already mentioned above. For instance, there is a lack of creativity and the ability to produce unique ideas to trigger excitement and entertain players with game content that connects to daily activities.
Other drawbacks are more of what I and the rest of the world fear and concerns about introducing new technologies. These include:
- Job loss: due to automation of data collection, for instance.
- Worries about the games being biased and unfair.
- Excessive AI involvement can lower the quality standard of games.
AI and Responsible Gambling
Another good thing about artificial intelligence’s involvement in developing online casino games is that it promotes safer gambling. Moreover, it makes it even better by sharpening the tools surrounding player safety.
Through AI, online casino establishments can detect possible problem gambling behaviour and intervene. Automated messages advising players against gambling addiction can also remind players to take a break. Setting time and spending limits is also a great way to promote responsible gambling.
In Closing
Online casino games are ever-changing and advanced due to the industry’s close relationship with technology. The introduction of AI to the world is another advancement tech is bringing to different sectors. Because of the prominence of the changes it brings, it’s been received with mixed emotions.
This is the reason for concerns such as AI taking over online casino game development. However, human involvement in the creation of games is still needed. It comes with creativity, inspiration, and being in touch with human feelings, which AI lacks.
The iGaming industry grows by adapting to new technologies to address player needs. Technology advances its platforms and helps maintain and advance its elements. Therefore, it’s safe to say that AI is being used for the usual constant advancement of the industry and not to replace software developers.